The (blog consultant) 3 Keys to Directory Submission

November 21st, 2008 admin Posted in blog |

By seomul Evans

If you are an internet business owner then you are already aware of the importance of SEO, or search engine optimization. SEO is comprised of many different tasks such as link building, article marketing, and keyword placement. But there’s one other SEO tactic that you may not have thought of yet, and that’s directory submission.

A directory is simply a listing of websites broken down by category and subcategory. If a user wants to learn more about a particular subject “let’s use fly fishing as an example” he simply finds a directory and searches for the term “fly fishing.” He is immediately shown a listing of websites related to fly fishing, as well as other categories that he can search to narrow down his results.

If you are a business owner, you simply submit your site to the directory and wait for it to be listed. Then the next person who searches for the term “fly fishing” will be directed to your site!

There are two great advantages to using directories. The first is that directory submissions help build your inbound links. Search engines value one-way links over reciprocal links, so directory submissions will increase your search engine ranking simply by providing you with one-way links. The second advantage is that you get targeted traffic to your site. If a person has found you in a directory, then you can be certain that he was searching for information related specifically to your product or service. Take advantage of directory listings by following these keys:

1.Free or paid directories? While you should definitely take advantage of free directories, you might find that some paid directories are good investments as well. Paid directories will get your site listed more quickly than free directories, and those listings will probably last longer on paid directories than on free directories. So choose some of each to maximize your potential.

2. Niche or general directories? Niche directories are those that are related specifically to your product or service. They guarantee targeted traffic and can help you build up great inbound links if other people find your information valuable. You can find directories related to your market niche with a simple internet search. General directories are also a good investment because many of them have typically been around longer than most niche directories. Search engines reward inbound links from older, more well-established websites, so be sure you submit your site to some general directories that have been around for awhile. Your best bet is to submit to both niche directories and general directories.

3. Take your time. Search engines reward natural link-building with higher search engine rankings, which means that it’s imperative for you to take your time when submitting to directories. If you add your URL to a hundred directories in one day, search engines will penalize you for not building links naturally. However, if you submit to several directories two or three times per month, your link-building will appear natural and will be rewarded by search engines.

Directory submission is no doubt one of the best and simplest ways to increase your search engine rank and drive traffic to your site. The major drawback is that directory submission can be a tedious and time-consuming process. Each directory has its own guidelines for submission, as well as a human editor. If your submission does not follow the guidelines, your site will be rejected. If your disregard for the guidelines is egregious, you may never be able to list your site with that directory.

One option is to consult with an SEO expert or internet marketing agency. An internet marketing professional can not only help you decide which directories are most appropriate for your website and take care of your submissions on your behalf, but he can also help you determine how to integrate directory submissions into your overall marketing strategy.

Seomul Evans is a senior Internet Marketing Services services consultant with “SEO 1 Services” and Add Url cafe providing freeinternet marketing Articles.

Using Pay Per Click to Boost Your Web Marketing Campaign
By Paul Fitzgerald

One good thing about pay per click ads is that you are actually advertising to a targeted audience. This means that your ads are presented to your specific target market. Pay per click ads as it name dictates is not a free service. PPC service providers earn revenue from the number of visitors of a particular ad listed under sponsored links.

One may notice that in certain websites, there is an area where which shows a list of links to various sites related to the topic being searched for. Those links direct web users to other websites, or perhaps landing pages of websites.

This feature is uniquely available in the Internet and has proven to be quite effective for many businesses. But since this service is actually paid for, it is necessary for a beginner to learn how it exactly works. Using this service may sometimes prove to be tricky if not done appropriately and a marketer might end up spending more than he would earn.

PPC can largely help a website become more visible among search engines. The essential aspect of this tool, much like any other SEO tools is keywords. And when subscribing for a PPC service, you have to make sure that you bid for the appropriate keywords wherein to place your ads in. You can use keyword research tools to know the most commonly searched terms.

Also, can subscribe to various pay per click service providers or perhaps place your ad under several search terms. Then, you may opt to split test ads. Initially, you will have one control ad, which is the one you deem has the most potential of gaining visitors. Then you need test your control as against another or several and find out which one is the best one to focus on.

And once you have established the ideal keywords for your pay per click campaign, you must then have keyword rich landing pages. These landing pages do not necessary need to be your website. In fact, preferably, these landing pages can be micro sites that may contain product pages, articles, reviews, editorials- any content page that contain the relevant keywords. These pages or micro sites are then linked to the main website.

Typically, search engines would consider your content pages relevant and provide good quality scores as well as place your pages in the top rank of result pages. Yet of course, it is especially necessary that your landing pages not only contain relevant keywords but coherent and informative content as well. Thorough research and strategy analysis are essential for the attainment of success in the field of web marketing.

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Easy Ways To Make Money With Online Blogging
By MelissaF Finney

There are many ways to make money online but I feel that one of the best is to write blogs. There are thousands of people who blog every day. The reason so many people do this is because it is one of the easiest ways to make money on the internet. So create a blog and write 3-5 posts a day and you will be making money in no time. You can write 1-2 a day but it will take a little longer for search engines to place you. All the search engines including Google love blogs because they always have new content. You should always bookmark every blog you make. This will help more people see your blog and let Google see it as more important. This is one of the best and most important things about blogging. It is also why a lot of people do not make the money that they could be making.

Okay, So what are the 5 easy and best ways to make money online from blogging?

1. Sell Your Products: If you promote your product through your blog you will be able to get a good amount of free traffic. This is a big also because it is targeted traffic. They are searching for what you are writing about in your blog so chances are you will get a conversation.

2. Sell other peoples information products: This is one of the best and easiest ways to make money online. Because you do not have to deal with shipping, packaging, customer calls, ect. The only thing that you have to do is setup a clickbank account and start selling peoples products.

3. You can write reviews promoting your product or someone elses product: You can make nice money from your blog by writing reviews for your product or someone elses. If you are going to promote 3 products at a time then you can keep on writing about this 3 products. I suggest that they be in the same niche.

4. Sell ad space: Now if you have a really good web site that has a good Google page rank you can make money by selling ad space on it. You can charge different prices for different areas on your blog.

5. Point your blog to articles selling your product: If you write articles to promote your product or someone elses then write about it in your blog. If you put the link in on the blog then most people will click on the link to read further. Sometimes people do not want to buy at first so this is a good counter way of making money by sending people from your blog to your article promoting your product or some elses.

Melissa Finney is an established online marketer who has learned many tips and techniques about online marketing that have made her very successful and she wants to teach you what she knows.For more information please visit http://www.thesecret2onlinemoney.com.

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