What do you mean (blog marketing) Corporate Blogging.
By BR SANKHLA
A corporate blog makes it easy for readers, be they customers or prospects, to find the latest and most accurate information about its new products and services. It can help achieve customer familiarity with the company products or services. Through the corporate blog, a company can converse directly with customers and prospects. Two way communication creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with existing and potential clients. Corporate blogging serves as a channel for a company and its customers to meet on common ground and to know each other more.
If a corporate blog can fit your company culture, selecting the individual or employee who will write your blog is doubtless to say the most important decision. An ideal corporate blogger is one who is an expert in his field. He should also write with passion and sincerity. The object of your blog is to engage your customers and prospects in conversation and the most effective way to start a conversation is to be sincere and honest in your blog while writing about topics that are important to your company. He should have good writing skills. More importantly, he should be one who is respected by his peers and reacts calmly to outbursts. Blogging is an intense medium. The individuals who will blog for your company should be the ones who can keep their cool despite critical comments. Most likely, the ideal individual is not your CEO.
In corporate blogging, goals or missions are of prime importance. For a blog to yield value, it has to be created with specific goals in mind. Some of these goals may be to increase company credibility, enhance customer service and interaction, and give customers a peek of the behind the scenes of the corporate culture, showcase new products or services and more. The important thing is to be clear about your goals. You have to be sure about what you are trying to get done and stick to them. As with any corporate undertaking, you also need to periodically evaluate how well you are meeting these goals. If blogging is proving to be futile, then make changes. If it still does not work, then discontinue blogging.
Do take time to know your customers or prospects. Find out what your audience care about, what they are interested in. You have to identify what their needs are and what service you can perform for them. To get their attention, work out a way to participate in a conversation credibly. To be credible, come up with worthwhile content ideas, insights, news and information. Content need not be long but should be interesting. Corporate blogs should not veer away from its chosen categories or topics. This is not to say you cannot be personal in your blog posts because you should, but the audiences you are trying to connect with do not want to read through your blog if it is injected with a litany of personal rumblings.
Do draw up a set of corporate blogging policies. Set limits on what information can be made public. Make clear what is allowed and what is not. Legal issues crop up in blogging. It is better to have some safety nets. In drafting blogging policies, it is advisable to do some research on it and publish proposed policies to get some feedback.
Lastly, a blog is not a miracle cure. It will not single handedly turn your distressed company around. Corporate blogging should be incorporated with other marketing and communication tools to achieve desired results.
For more useful tips & hints, please browse for more information at our website: -
www.instant-blog-and-ping.com
www.bloggers-guide-to-profit.com
Your Source For Answers About Blogs
Is Blogs Are Free And Easy to run
By ashwani
blog. No matter the topic or conversation someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet, blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted.
This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. What blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers.
Just go to Blogger or Wordpress, signup and start posting. Try to start out posting on a daily basis or at least a three to four times a week then use these tips to get traffic to your blog
Free RSS Feed
Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. For more details go to www.your-own-blog.com. In our fast paced information age, RSS fits absolutely. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about.
Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch.
Network
a blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog.
Email Marketing List
In a recent survey, 100% of online users says they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering.
In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in eZine publications that target your niche as well as forums and classified ad sites like US Free Ads.
You can also submit to blog directories or just ask your readers to give you feedback on something you posted (the search engines view comments as updating content on your blog). No matter which technique you choose, blogging offers a new way to connect with your readers. Simple, unfiltered and a perfect fit for today’s internet blogging is a smart resource to have in your internet marketing online tool kit.
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